If you need assistance, please call 512-851-8350

Georgetown Short-Term Rental Investments: Key Pitfalls and How to Avoid Them

Thursday, December 7, 2023   /   by Tanya Kerr

Georgetown Short-Term Rental Investments: Key Pitfalls and How to Avoid Them

This is part 2 of our Georgetown Short-Term Rental Investment Property series. Click here to read Part 1: Finding the Perfect Airbnb Property in Georgetown, Texas: An Investor's Guide


Navigating the Pitfalls of Airbnb Investing in Georgetown, Texas


Investing in Airbnb properties in Georgetown, Texas, can be a rewarding venture, but it's not without its challenges. As experts (and owners) in the Georgetown/Round Rock real estate market, our team at T. Kerr Property Group has identified common pitfalls that short-term rental investors face and we are passing them on to you to ensure your investment yields great returns:


1. Ignoring Local Regulations and Zoning Laws One of the most significant pitfalls is overlooking Georgetown's specific rental regulations and zoning laws. These can include restrictions on the location of short-term rentals, licensing requirements, and occupancy limits. Failure to comply can lead to hefty fines and legal challenges. Familiarize yourself with these regulations before investing. Our team help with this by providing the necessary guidance to ensure compliance. Creating strong lines of communication between the City of Georgetown and Willilamson County and understanding all regulation and zoning laws will ensure a successfull investment.


Learn more about Georgetown’s Short Term Rental Information here.


2. Underestimating Operational Costs When you own a rental property, you own a business. Many investors underestimate the ongoing costs associated with running an Airbnb. These expenses include cleaning, maintenance, utilities, insurance, and property management fees. It's important to account for these in your financial planning. Accurate budgeting is essential for a successful investment. We can recommend some great local financial advisors to help you develop a realistic operational budget.


3. Overlooking Market Research Investing without thorough market research is akin to navigating without a map. Understanding local market trends, peak tourist seasons, and average rental rates in Georgetown is crucial. This knowledge helps in setting competitive pricing and anticipating occupancy rates. T. Kerr Property Group is a Top 100 Keller/Willams team with exclusive access to the lastest real estate market research. Our team uses this research to provide our investors with in-depth market analysis, helping you make informed decisions about property location and pricing. See one of our State of the Market webinars here.


We also know the local events seasons well. Sign up for our monthly newsletter to keep your thumb on the pulse of Georgetown happenings.


4. Neglecting Property Maintenance and Upkeep Have you ever stayed in an Airbnb that was properly cleaned? I bet you never stayed there again!


The appeal of an Airbnb largely depends on its condition. Neglecting maintenance and regular updates can lead to negative reviews and decreased bookings. It's essential to maintain the property in top condition and make periodic upgrades to stay competitive.


5. Misjudging Guest Preferences and Needs Understanding what guests look for in an Airbnb in Georgetown is key. This could range from a desire for proximity to local attractions to the need for family-friendly amenities. Misjudging these preferences can result in a mismatch between your property and your target market. We assist in identifying the unique selling points of your property to align with guest expectations.


Conclusion Avoiding these pitfalls requires careful planning, market knowledge, and ongoing management. What truly distinguishes us at T. Kerr Property Group is our robust network of local business owners. From financial planners to cleaning services, plumbers, handymen, and beyond, we're connected to an exceptional community of vetted service providers. Partnering with us means you have access to top-tier professionals, ensuring your rental property business flourishes. Let's team up to turn your short-term rental investments into thriving successes!




Looking for more real estate insights or ready to start your home buying journey? Connect with us at T. Kerr Property Group, where your home dreams are our mission.


Call us today at: (512) 851-8350